About Gear Teacher
Blogging about music production equipment is not a foreign hobby and profession of ours. We use both words “hobby” and “profession” interchangeably because what started as a past time for us in writing on the internet eventually became a fortunate job for us to be able to pursue. Combine writing online with music making and throwing out flak at brands for their new gear, and here we are today.
We’ve been making music since we were about 3 years-old back in 1990. Our dad had a guitar, old Alesis drum machine and a standard 4-track recorder that we would watch him make music on with his twin brother and we were immediately infatuated with the process in general. Every now and then he’d let us mess around with his gear and it stuck with us for life.
Today, we make music in our home studio like many others in the world. No, we haven’t necessarily ‘made it’ (what does that even mean nowadays? It definitely doesn’t refer to being ‘signed’ by a label, does it?). We can however promise one thing – we’re extremely experienced and passionate about music, music making, and being able to create in any way, shape or form possible in this life. As we continue to try and build our careers, make a living or really just survive in in this world, the creation process becomes even more important to our souls.
How we make our living
We’re sure you’ve stumbled here from a search engine while you were looking up either which product to buy or wanted to read more about a new piece of music gear that was recently introduced into the game. We’re glad you found us. The past few years we’ve been able to understand how search engines work, why and how to rank, and what we need to do to reach a wider audience. This is called Search Engine Optimization and are smaller factors that we implement in our website in order to try and reach your search results.
We don’t however use this to just “rank well” and try to make as much money as possible. Yes, we make a living now off of writing content and being able to get traffic from our reviews and guides. However, we’ve learned that “just pushing out content to make more money” isn’t the way to go, and to be honest, isn’t successful at all. Websites that have freelanced writers simply just aren’t good — we’re sure you’ve read some of those before. You can immediately tell when the quality is just not there and ultimately, an article you can’t trust at all. Churning out content has saturated the internet now as we’re sure you’ve noticed (back when we started writing about music gear in 2014 the internet wasn’t half as flooded with ‘music reviews’ websites).
We’ve learned that taking our time, reviewing music equipment honestly and being able to choose our ‘recommended products’ with merit is the way to go. That’s why we’ll write a few reviews and guides a week to make sure they’re of quality for you – our readers. We also make sure we update our guides periodically because the music gear world changes frequently, so we don’t like leaving out-of-date content up for our readers, either.
We essentially run this website off of two means when it comes to internet marketing – Google AdSense (those banner ads you’ll see sometimes to the side of articles or even at the top of our site when you first got here) and something called Affiliate Marketing. This means that some of the links we give you to products tell the websites that we referred you using ‘cookies’, and we get a percentage of that sale if you check out. It’s a relatively smaller percent but they eventually all add up to help us run our websites and ultimately, pay our bills. You can read our Affiliate Disclosure for even more information on all of that.
Music production gear guides
With that being said, we’ve learned to not just recommend the most expensive product because we’ll “get the most percentage of sale” out of that. We’ve been tempted to do that before but ultimately it just comes down to morals. Right now we’re fortunate enough to be able to survive and run these websites full time, so why get greedy?
Sure, America is defined by that, but we also have one more important factor that we keep in mind – what exactly would we want (and we do read other websites for help on products) when we’re reading a review or guide? We would want honesty, and aren’t necessarily unintelligent – we’d be able to figure out if there are better options out there if the first link we click is a $1,000-dollar drum machine.
Production gear reviews
On the other hand, reviewing actual music equipment products can also get tricky. To answer the question we think you already have (that many of our friends and family ask us as well); no, we do not get paid by these brands to review their gear! How corrupt would that be if a brand actually paid us to say something good about their products when it wasn’t true? (We have actually yet to have a brand offer us that). Our country involves free speech, and the internet is so open that, even if we did give a bad review on somebody’s new music equipment – they can’t sue us or make us take it down. Therefore, we continue to follow the honesty model.
We’ve been able to network by going to music gear conventions, such as NAMM, in order to offer brands a review if they help spread the word about our website. It’s a good give-and-take – we want traffic to reach readers and find people who genuinely want to find us, while they want some thoughts and feelings about their new products to reach our already large audience.
Gear Teacher’s main goal
All in all, we just want to be able to help our fellow musicians out there. Shopping for production equipment in the music world can get tricky since there are so many models to choose from. Whether that’s headphones, drum machines, MIDI controllers, speakers, microphones or even actual music instruments, we want to give back to the community, and we’re confident that our experience in both making music and reviewing gear will be a good combination to give you that extra pep in your step when it comes to shopping online for your studio equipment.
After all, internet shopping is huge now, and we don’t have any salesmen and women to help explain what everything means and the differences between our options. Think of us as that person.
Hit us up at hi at gear teacher dot com for any questions, comments, concerns, or anything in the middle.